Growth of business
Growth management is a very essential thing for any business to grow & we have a framework for you.
Ladder of growth
Awareness
Awareness aims to increase a company's market share by increasing consumer knowledge of its products and services. The company's ad campaigns aim to overcome the voices
Acquisition
Customer acquisition refers to bringing in new customers - or convincing people to buy your products. It is a process used to bring consumers down the marketing funnel from brand awareness to purchase decisions. We refer the cost of acquiring a new customer to as customer acquisition cost
Activation
Marketing activation is the execution of the marketing mix as part of the marketing process. The activation phase typically comes after the planning phase, during which managers plan their marketing activities, and is followed by a feedback phase in which we evaluate results with marketing analytics.
Revenue
​Advertising revenue is the monetary income that individuals and businesses earn from displaying paid advertisements on their websites, social media channels, or other platforms surrounding their internet-based content.
Referral
Referral marketing is a word-of-mouth initiative designed by a company to reward existing customers to introduce their family, friends and contacts to become new customers.
Retention
Retention marketing, sometimes referred to as lifecycle marketing or loyalty marketing, is a term that essentially boils down to keeping customers engaged, happy, and spending.
To achieve that 6 factors
Performance Marketing
Performance marketing works when advertisers connect with either agencies or publishers to design and place advertisements for their company on any number of performance marketing channels — social media, search engines, videos, embedded web content, and more.
Growth hacking
Growth hackers dramatically enhance or "hack" business growth potential. They focus on inducing and improving market expansion for companies by analyzing performance and goals, experimenting with strategies, testing outcomes, and implementing solutions.
Digital presence with Marketing
At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Consumers heavily rely on digital means to research products. For example, Think with Google marketing insights found that 48% of consumers start their inquiries on search engines, while 33% look to brand websites and 26% search within mobile applications.
Framework of growth
One of the primary reasons a business fails is because they haven’t done enough research and lack a clear business model. Successful enterprises achieve their growth and profitability because they have identified and followed a sustainable growth strategy framework.
Growth strategy frameworks provide invaluable ways to help businesses structure their thinking and guide their companies as they grow. There are various tried and tested growth strategy frameworks to select from, each more suitable to a particular type of organisation, depending on its aims, stage of business, as well as its strengths and weaknesses.
Design Thinking
is not an exclusive property of designers—all great innovators in literature, art, music, science, engineering, and business have practiced it. So, why call it Design Thinking? What’s special about Design Thinking is that designers’ work processes can help us systematically extract, teach, learn and apply these human-centered techniques to solve problems creatively–in our designs, in our businesses, in our countries, in our lives.